If you listen to many so called business gurus on the internet, you may believe that getting into a home based business opportunity is the easiest way to earn a lot of quick bucks. It is even more disgusting to hear them make hollow promises to make people successful in a matter of just few days. The fact of the matter is that it takes a lot of time and hard work to become successful with any kind of business, be it big or small and especially with a home based business opportunity.This is true even if you work for some company in a conventional job. You will need to sustain your performance for a long period of time, before you get noticed by your bosses. Similarly your home business will also take time before your customers start taking notice of you. In the meanwhile, you will go through many growing phases. How you handle these growth pains will determine your success or failure in your new business.Why they fail?Most people get hyper-excited about starting their home based business and expect to see returns immediately. They think that all they need is to get hooked into a network business opportunity and paychecks will start rolling in. This is not at all how any business works and especially an internet home based business. After they start their business, they soon find out how really tough it is to make their home business survive. More often than not, most new business owners soon get discouraged and give up on their business dreams. Here are some other reasons why it is better to give your home based business opportunity time to grow slowly into a successful business.Your websiteA website has become a must-have tool if you want to improve the scope of your home business. A website, being online 24 hours a day, will reach out to more people and to a wider market than traditional forms of advertising. Once you create your website, it will take some time for search engines to take notice and rank it. You will need to do aggressive marketing to get yourself noticed by the internet spiders like Google and Yahoo. It is quite important for you to understand the algorithms of how search engines work and how search engine optimization (SEO) will affect the success of your online business.Your website will mature as it becomes older and your search engine rankings will continue to increase as long as you practice good SEO strategies. Since there are thousands of other websites that are competing with you, it will naturally take time before people learn about your website business and start trusting you enough to do initial and repeat business.How to speed upUsually, if you try to grow your business to fast, you will end up executing your business plans haphazardly and risk failure of your business. However, there are many strategies which you can use to make people notice your website sooner. Hiring a good SEO Consultant should be at the top of your list if you are rushed to get your online business started. Also the use of a good website designer is also another great way to get off to a fast start.The bottom line is that you need to pursue what ever business strategy that you started out with and stay the course for a long enough period of time to give your business practices time to prove out. You should not change policies and practices just for the sake of change. Make sure that any changes that you make are justified. Making changes in haste is a common problem with new business owners who get frustrated when they are not meeting all of their expenses and pocketing substantial cash in their pockets during the first few weeks or months of opening their business. This realization often reflects negatively on their personality, creditability and self worth and quite often results in failure of their home based business opportunity.